Modern Media: Marketing Blog

Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox

Email marketing involves sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. It's one of the most common and effective types of marketing used online today. There's a popular saying among internet marketers that states, 'The money is in the list.'   The Basics of Email Marketing The first step in email...

Direct Marketing – The Traditional Approach

Direct marketing is the oldest marketing method known to humankind. It involves phone calls, mailings and advertisements that communicate directly with your target market to make your offer. A direct marketing campaign starts with intense research on the target market to develop a product line and delivery method. You need a long list of leads...

Content Is King – The Basics of Content Marketing

Content marketing is an umbrella term that refers to many marketing strategies in which you're using content to build a relationship with your audience. You share helpful information with your target market and establish yourself as an expert, and then you start making useful offers. How Content Marketing Works First, choose a niche that you're passionate about....

Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound

There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different techniques. Generally speaking, outbound marketing involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques. When you do inbound marketing, your message...

Fundamentals of Successful Marketing

There are many different approaches to marketing but all involve the same basic elements. With all the shiny objects and new technologies we have available to play with today, the fundamentals of marketing – online or off – are often forgotten. When you keep these principles in mind, marketing is much simpler and you'll be...

How to Find Hidden Hacking on Your Website 

Website security is an imperative today due to the numerous ways that hackers will use to find their way into your website to cause problems, steal your content, and even affiliate income right out from under you. Even large business sites get hacked. Many of you probably were aware of the issues AWeber.com, Twitter and...

5 Creative Ways Your Business Should Use Pinterest 

Besides trying to accumulate followers, analyze trends and sell merchandise, there are many other creative and fun ways to use Pinterest for your business. The list below shares five smart and creative ways to use Pinterest to your business’ advantage.
  1. Hold Contests
  • Pinterest, unlike other social media sites, relies on pictures and images for their content....

Why Video Marketing Is So Important

As of today, according to YouTube's stats there are over 1 billion unique users on YouTube each month. That's very significant because video is a very powerful medium in which to tell the story of your brand. Companies have been using video longer than YouTube has been around, in the form of TV advertisements. It's...