Modern Media: Marketing 101

Social Media Marketing – Socialize with Your Fans and Followers

Social media marketing involves using social media sites as part of your online marketing strategy. Social media sites include Facebook, Twitter, Pinterest, Digg, Technorati, YouTube, Google+ and other sites where people create profiles and interact with friends. These sites are huge and they offer a great way to reach your target market, deliver your marketing...

Search Engine Marketing – Climbing the SERPs

In online marketing, you often hear people talk about dominating the search engine results for certain keywords. What they're talking about is search engine marketing (SEM). This is a broad term that includes everything you do to increase your site's visibility within the search engines, such as Google and Bing. Many people mistakenly mix up this...

Offline Marketing and Why It’s Still Important

The Internet makes it easy to market your products and services online, but traditional methods are still used offline because of their continued effectiveness. The best approach is to combine online and offline marketing to maximize your results. Offline marketing is basically any marketing you don't do on a computer. These methods include:
  • Taking out ads in...

Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox

Email marketing involves sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. It's one of the most common and effective types of marketing used online today. There's a popular saying among internet marketers that states, 'The money is in the list.'   The Basics of Email Marketing The first step in email...

Direct Marketing – The Traditional Approach

Direct marketing is the oldest marketing method known to humankind. It involves phone calls, mailings and advertisements that communicate directly with your target market to make your offer. A direct marketing campaign starts with intense research on the target market to develop a product line and delivery method. You need a long list of leads...

Content Is King – The Basics of Content Marketing

Content marketing is an umbrella term that refers to many marketing strategies in which you're using content to build a relationship with your audience. You share helpful information with your target market and establish yourself as an expert, and then you start making useful offers. How Content Marketing Works First, choose a niche that you're passionate about....

Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound

There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different techniques. Generally speaking, outbound marketing involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques. When you do inbound marketing, your message...

Fundamentals of Successful Marketing

There are many different approaches to marketing but all involve the same basic elements. With all the shiny objects and new technologies we have available to play with today, the fundamentals of marketing – online or off – are often forgotten. When you keep these principles in mind, marketing is much simpler and you'll be...