Modern Media: Marketing Blog

Get Found on the Phone – Mobile Search Marketing Tips

As smart phone sales continue soaring, more and more people are using their mobiles to search for information online rather than on desktop computers. In order for your business to get found on phones, you need to take a slightly different approach to your search engine optimization. Here are some tips on mobile search marketing...

Mobile Text Marketing – The Pros and Cons of SMS

SMS, or text message marketing, is the world's simplest way to stay in touch with your customers. It's the classic email marketing model but it's even more effective because you send your messages straight to people’s phone rather than their email inbox. While some marketers swear that this is a fool-proof marketing channel, others call...

Is Your Website Chasing Away Mobile Users?

No matter what you're doing online, you need a mobile website. It's no longer an added bonus but a necessity. The number of mobile users grows every year and the desktop computer may eventually become a thing of the past. However, when it comes to designing your mobile site, there are some key differences from...

SEO Tips: Get More Social to Improve Conversions

You've worked hard ensuring that the search engine optimization, both on page, and off was just right. You're getting a lot of clicks, and some conversions but you want to push your audience to convert more often, faster. You need to find a way to interact with your clients and potential clients. Enter Social Media....

Online Audience Optimization (OAO): What Is It?

Just as you got used to the terms SEO and SEM something "new" comes along. Well in reality this is not new, but it's finally getting more discussion. That's online audience optimization. SEO for SEM is about optimizing your pages for search engines. OAO is about going beyond getting traffic. Traffic is great, but not...

Social Media Marketing – Socialize with Your Fans and Followers

Social media marketing involves using social media sites as part of your online marketing strategy. Social media sites include Facebook, Twitter, Pinterest, Digg, Technorati, YouTube, Google+ and other sites where people create profiles and interact with friends. These sites are huge and they offer a great way to reach your target market, deliver your marketing...

Search Engine Marketing – Climbing the SERPs

In online marketing, you often hear people talk about dominating the search engine results for certain keywords. What they're talking about is search engine marketing (SEM). This is a broad term that includes everything you do to increase your site's visibility within the search engines, such as Google and Bing. Many people mistakenly mix up this...

Offline Marketing and Why It’s Still Important

The Internet makes it easy to market your products and services online, but traditional methods are still used offline because of their continued effectiveness. The best approach is to combine online and offline marketing to maximize your results. Offline marketing is basically any marketing you don't do on a computer. These methods include:
  • Taking out ads in...